Parking Matters

Parking Matters

Parking Matters Limited (PML) is a specialist parking consultancy that operates in the UK, Europe and the Middle East.

I devised the content strategy for the first PML corporate website and coordinated the external design consultants and website developers who designed and then built the website in Joomla. I worked closely with PML and the designer to ensure that the visuals were stunning, fit for purpose and reflected the company brand.

An important part of the project was creating the content for the website. I carried out a series of interviews with PML management and used their words and ideas to craft content that articulates PML’s identity, value and stellar track record. I also created a company LinkedIn page and developed communications materials to support the website launch.

Today, all of PML’s branding and communications are consistent; they project the quality and expertize that the company stands for.

Beth did a fantastic job. She drove the project and made sure that team members – myself included – remained focused until the job was done. We’re very happy with the website and have been getting great feedback from potential clients.

- Nigel Williams, Managing Director

Project Details

Client

Parking Matters Limited

Location

United Kingdom

Date

2011-2012

Category

Content Strategy , Copywriting , Marketing Communications , Project Management

Website